As a result of the continuous development of social economy,the majority of consumer consumption levels continue to improve,consumer consumption in automobiles has gradually become the focus of market consumption.At the same time,China's automobile market is experiencing a continuous development of the demand stage,with foreign car brands into the Chinese automotive market,and then brought new marketing concepts,marketing methods and service models,compared to the foreign market for the automotive brand customer consumer demand services,such as comparison,There are still many shortcomings in the service of customer consumption demand in China's automobile industry to be improved.
This paper uses the literature analysis method,the data survey method and the questionnaire survey way to Liaoning Xingfa Automobile Service Co.,Ltd.as the foundation,carries on the investigation understanding analysis to the customer consumption demand,Based on the contents,this paper analyzes the existing problems of customer consumption demand service in the automobile sales industry in Shenyang area and the improvement measures for this problem,and analyzes according to the conclusion of the survey,in the existing marketing mode of automobile industry,enterprises can only establish a sales model oriented to meet the needs of consumers.Is the key to improve customer satisfaction,so the need for enterprise services must be professional,standardized,standardized,at the same time to warm,high-quality service in order to win the trust of consumers,the results of this paper investigation and analysis of the improvement of the automotive sales industry in Shenyang area marketing model and the future direction of market development to promote.
