As one of the Internet giants in China, Tencent has become a legend in Chinese Internet industry for its super rapid growth and large development scale. Therefore, it is of great significance to study the strategy of Tencent. The purpose of the study is to explore the corporate diversification strategy of Tencent, through the analysis of its internal and external environment by the PEST analysis and Porter analysis methods. Then combined with Tencent company itself, through scientific and systematic strategy analysis methods analyze corporate diversification strategy of Tencent. This paper reasonably analyzes the advantages and disadvantages of Tencent's implementation strategy system on its development, and puts forward feasible Suggestions, advantages and disadvantages to provide reference for other Internet companies.
