In the vigorous development of Internet + today, how to integrate traditional industries with the Internet is a major trend of development. With the maturity of Internet communication technology and mobile Internet devices, the Internet has spread to all aspects of the public life, a large number of traditional industries have been subverted, and sales mode has also changed under the marketing of Internet technology. Means have also begun to be more and more used by sellers in the sales of their products. The timeliness of the Internet has seriously hit the traditional media mode. At the same time, the sales industry should pay enough attention to network marketing in order to improve the competitiveness of their enterprises.
Shandong Zhongshitong Company is a company engaged in the research and development and sale of food information platform. With the enrichment of information platform, the importance of food information platform has been paid more and more attention by the state and practitioners in the food industry. The timeliness of information is the most important thing in the food trade, but the competition in this industry is increasingly fierce. Whose marketing method is the most effective and the more paying customers are obtained. Only in this way can we prolong the company's life span and enable the company to occupy a higher position in the market.
This paper combines the relevant theory of network marketing, through the analysis of Shandong Zhongshitong Company's network marketing as a case, through the method of pest analysis, the macro-environment of the company's network marketing is analyzed in detail, and according to the changes in the user flow of the enterprise in a certain period of time, summarizes, thus exploring the shortcomings and shortcomings of Zhongshitong Company in network marketing. While putting forward their own personal solutions, I hope to give some reference to the same industry companies in network marketing, and promote the common progress of the same industry.
