The Internet has become a way of life today, everyone has a microphone, everyone is an independent small media. Original content, retweets, comments, thumb up's, favorites represent everyone's information, and they flow into the ocean of the Internet. The rise of "we media" means that China has truly ushered in the "free market of opinions", and the history of the monopoly of traditional media on news sources and the expression of the whole event has come to an end. With the efforts of hundreds of millions of Internet users, we media has shown great energy. The importance of we media marketing is particularly important in today's era of high-speed information flow. Due to the characteristics of low cost, high efficiency and elimination of geographical restrictions, we media enables many enterprises to publicize their products through this channel, communicate with consumers in a timely manner and make the fastest response to consumers' feedback on product use.
The Internet has become a way of life today, everyone has a microphone, everyone is an independent small media. Original content, retweets, comments, thumb up's, favorites represent everyone's information, and they flow into the ocean of the Internet. The rise of "we media" means that China has truly ushered in the "free market of opinions", and the history of the monopoly of traditional media on news sources and the expression of the whole event has come to an end.
Taking college students in wuhan textile university as an example, this paper explores the influence of we-media marketing on college students' consumption behavior from which channels, and analyzes the mechanism of its influence on college students' consumption behavior.
Keywords: we media; Consumer; Internet; Marketing; The free market
