With the continuous development of network technology, we have entered the network information age. Mobile social network has become more and more popular and it plays an important role in people's daily life.
great changes has taken place in the mass media model, at the same time, the model of traditional enterprises also have changed. More and more companies began to think how to use the new media to promote the company’s brand, improve sales volume and turnover. Mobile social network has the characteristics of real-time, authenticity, interactive, social. These characteristics make subject, object, content and channel of marketing have changed profoundly. On the basis of all scholars’ research, something has been summarized, combining with personal opinion ，This paper discusses the development of mobile social network, the impact of the enterprise marketing, the mobile social network environment of the enterprise successful marketing case, The marketing strategy suggestions should be given when small and medium-sized enterprises face such environment.
Key words: Mobile social networks; Enterprise marketing; Social media; The marketing strategy
