With the intensification of the competition in the real estate market, the real estate brokerage industry is also facing greater competition. How to survive and develop in the fierce competition has become a problem that every brokerage enterprise constantly explores. Customer is the foundation of real estate brokerage survival, competition among real estate brokerage enterprise mainly is the competition for customers, have more customers, will bring larger economic income for real estate brokerage companies, this is also the embodiment of its core competitiveness, based on the data collection and literature review, new Asia real estate brokerage company in kunming as the research object, on the company's customer relationship management, through the analysis of the company's customer relationship management (CRM) did not form a real rough way of customer relationship management, customer management, team construction level is low and the customer contact with constant super kitchen utensils company channels is not flexible, It should be solved by updating the company's management philosophy, optimizing the customer relationship management information system, striving to build an excellent marketing team and strengthening the flexibility of customers' contact channels with Kunming xinya real estate brokerage company.
