New Oriental education and technology group co.， LTD. Is a leader in China's education and training industry， which not only develops rapidly in China， but also becomes a successful listed education and training enterprise overseas. Since its establishment， the school has gradually become an outstanding representative in the field of education and training in hunan province. In recent years， due to the continuous increase of private educational training institutions and the rise of "study abroad craze"， the competition in the training industry is increasingly fierce， and the homogenization of educational institutions is obvious.
This paper takes the marketing strategy of changsha new Oriental education & technology group as the research object， and analyzes the current situation of marketing strategy of changsha new Oriental education & technology group through literature research method and questionnaire survey method， analyzes the existing problems of marketing strategy from the enterprise's own factors， and puts forward the corresponding countermeasures. Changsha new Oriental education & technology group will carry out better marketing activities in the training market to ensure competitive advantages and rapid and stable development of the enterprise.
Key words： changsha new Oriental education and technology group； 4 p theory； training
