In today's comprehensive information age, big data reflects the situation and characteristics of the industry. However, the development of informatization is inseparable from the development of software. The development of informatization of software enterprises, product technology research and development, and core product competitiveness all determine the speed and quality of the development of informatization in China. China's software market is quite broad, product research and development ability and technical ability still need to be improved, the diversity and practicability of software products still need to be further improved, there are still some software products have not achieved large-scale marketization and industrialization. Especially the stock industry, involving a wide range, the stock industry information, involving the international political environment, international economic situation, national policies, market conditions, business operations and other aspects. Cause the trend of the stock analysis is more difficult, and for the investors, can not always pay attention to the stock market information. So the birth of stock software, solved a lot of problems. This paper takes shenyang linlong technology co., ltd. as the research object, and adopts the methods of literature review, questionnaire, interview and mathematical statistics to study and analyze the problems of selling stock software in shenyang linlong technology co., LTD. The research on software enterprises, industry status analysis, software product characteristics and product marketing research provide effective marketing guidance for software enterprises. By analyzing and summarizing the product marketing strategies of China's software enterprises, such as software sales strategy, marketing strategy and channel strategy, this paper analyzes the sales problems existing in the operation process of shenyang linlong technology co., ltd. and discusses the problems in order to seek a scientific and reasonable solution. Purpose is to understand our shenyang dragon technology co., LTD sales status quo and existing problems, and puts forward the solution, and the ability to make appropriate recommendations based on our practice, for our shenyang dragon technology co, LTD. The performance of the ability of the promotion and sales to provide the reference opinion and theory significance, in order to promote software for liaoning province enterprise and product marketing to offer help.
Keywords: Shenyang Linlong; Stock; Software; Sales promotion; The status quo
