With the development of economy and the improvement of market competition mechanism, the competition between enterprises becomes more and more fierce .the products are converted into brand competition .the brand competition mainly focuses on how to support brand reputation and brand extension. this paper analyzes and studies the strategies and methods of improving the market share in the brand marketing.
This paper introduces the theory of brand marketing management, and then is the research object of this paper, the introduction of haier group and the status of brand marketing ,and then introduces some problems and analysis the reasons of haier group’s brand marketing, and puts forward the solution to the problems of haier brand marketing.
