We live in an era, a new era of unprecedented human. However, consumption has always been an eternal topic of human society, which is accompanied by people's life.
This article will be tacking Jiangxi Normal University female students as the research object, by the questionnaire method to start a discussion of consumer psychology and behavior analysis of female college students. This paper is divided into six parts: The first part of the research background, significance and research methods of a forth; the second part is the literature views, some scholars or writers' theoretical insights about this topic; The third part is divided into two parts: one survey design and survey process, and second, survey data analysis. The fourth part is about the analysis and conclusions of the investigation. The fifth part is also the focus of the article, by the results of the survey data summarizing the results, and then put forward some practical proposals and proposed marketing strategies for consumer-related features of Female College Students. The last part is a summary of the entire article. Hoping this article can give college girls consumer psychology and behavior analysis to provide an easy reference.
Key words: female college students in the school, consumption psychology and consumption behavior, consumption characteristics and influencing factors
