With China's rapid economic growth, a seemingly amazing development speed and the market is more and more people pay attention to. Is considered to be high-end luxury cosmetics today is regarded as a female and male of the necessities of life, related data also showed that China's total retail sales of cosmetics year by year in growth, and growth at an alarming rate, which can be seen in the cosmetics market has great potential, the cosmetics industry is a necessary way for enterprises into; cosmetics market will continue to mature, cosmetics sales channels in recent years of rapid development, forming a bipolar model, that to store as a representative of the new sales channels and to store as a representative of the traditional sales channels is two kinds of mode, both exist certain problems, both competition is increasingly fierce.
Some people doubt the mall cosmetics and cosmetics stores can "peace"? The from supermarkets and stores the meaning, characteristics, advantages, disadvantages and marketing mode were comparative study, exploring whether the two can complement each other, work together to expand brand awareness and increase sales to provide strong support.
