Along with the development of Internet technology and the Internet industry and the integration of the enterprise, has produced many new marketing methods. Businessmen through Internet technology and marketing combined, spawned a new marketing tool to further promote the development of Internet consumption and create a new consumer culture. The use of festive marketing has become sought after by various businesses marketing. Businesses continue to create some festivals with the characteristics of the Internet in order to create marketing hot spots, that is, making festival marketing. This article selects Tmall "double eleven" section of the marketing as the main object of study, carried out a series of investigation and study, through the analysis of Tmall "double eleven" build section of the marketing characteristics, strategies, and further study of electricity section of the marketing effect and existing problems, for Tmall and other electricity feasible suggestion is given.
