Now, "after 90s" is not only the leading role of the university campus, they are more in the consumer group occupies an important proportion of their topic，they are also a social one of the focus of attention. different people have different characteristics, so it has different consumer point of view. In a word, the commonness of "after 90s" is probably the pursuit of personality development, laid stress on self-expression and also dare to innovate, and even can be said for things of interest also for three minutes heat. "After 90s" consumption structure diversification, in this paper, through the analysis of "after 90s" consumer behavior, to seize the consumer psychology, allow enterprises to develop a better needle for the after 90s this generation of marketing strategy, sales of such products not only have better, still can let the "after 90s" can have a satisfied consumption process.
【Key words】 after 90s ，consuming behavior，marketing strategy
