In China,more and more women are pursuing higher-end beauty makeup and more advanced beauty makeup methods,from which a lot of daigou,beauty bloggers,beauty lists and beauty apps have been derived.It can be seen that Chinese consumers are getting more and more familiar with beauty makeup.Under such conditions,China's beauty makeup market has great prospects.With the rapid development of China's economy,people's living standards have been gradually improved,consumption structure changed,consumption concept upgraded,and consumers'functional demands for a product gradually diversified.Beauty makeup industry cross-boundary cooperation style pull new ability is remarkable,cross-boundary cooperation for the beauty makeup industry's vigorous development has brought new power,brand alliance cross-boundary heat continued to rise.Through the research on the development status of beauty makeup industry and the value of joint cross-border marketing,this paper has insight into consumer preference and analyzed that the future beauty makeup industry joint cross-border mode will be more mature and have more extensive influence.At the same time,it points out the problems and shortcomings of beauty makeup industry in cross-border marketing,and finally summarizes and looks forward to the future development trend of beauty makeup industry in cross-border marketing.
Key words:cooperation;Brand;Cross-border marketing;Consumption;Common development
