Enterprise to be in an impregnable position in the market, is to do a good job of brand communication, brand popularity, establish a long-term stable relationship with customers. Based on xin Ye wine co., LTD as an example, this paper discussed the importance of brand communication and brand communication method. This article is divided into five parts, the first part is the basis of the article, mainly for xin Ye wine co., LTD., elaborates the status quo, and to introduce briefly the background of the current market. The second part is about the grape wine enterprises brand communication related literature are briefly discussed, provide theoretical support for the paper writing. The third part and the fourth part is the focus of the article, respectively introduces xin Ye wine co., LTD., in the brand communication problems, and the spread of the brand strategy. In the proposed countermeasures, the author combined with xin Ye wine co., LTD., the status quo and the current market the puts forward some practical and effective communication strategies. Hope that this article related countermeasures to some and xin Ye wine co., LTD., similar to help small and medium-sized enterprises.
Keywords: xin Ye wine co., LTD. Brand communication; Problem; strategy
