In recent years with the rapid development of China's economy, urbanization, urbanization, a growing problem in the domestic real estate market has become increasingly fierce competition, in order to meet the needs of urban development, to achieve a high degree of integration of the various commercial body agglomeration, commercial complex to be shipped born. Thus more and more real estate developers focus on commercial real estate, to develop a commercial complex, and use it as a new economic growth point. Commercial complex is a complex, integrated and multi-functional building body effective integration of the supermarket, clothing store, restaurant, movie theater, park and children's playground by. Commercial complex land resources rational and efficient use, but also urban planning, design more reasonable, it can ease the contradiction between urban space and urban population growth. But in the capital markets more competitive and national policy changes today, in the early development of construction projects must do a feasibility study of science, some developers quick success, the blind pursuit of fast, blind construction of commercial complex, resulting in capital and land waste of resources, urban development gave Tim "blocking." Excellent build a successful commercial complex, research management and other issues after the pre-development and becomes particularly important.
Related scientific theory paper will be set forth in the commercial complex analysis, while Hengmao Dream World commercial complex, for example, the combination of theory and methods of management, marketing, etc, carried out from two directions of the development strategy and operating strategy. Dream on Hengmao systematically summarized, noting that the defects of the HMS Dream, and put forward a sustainable future commercial complex's own suggestions.
Keywords: Commercial complex; Development strategy; Operating strategy;
