With the continuous development of Internet technology， the use of social media has penetrated into every corner of people's lives and become an indispensable part of their lives. Under the background of the network era of this massive brand and diversified marketing mode， if the enterprise wants to realize the purpose of its sustainable development， it must follow the footsteps of The Times to change its marketing mode. Marketing strategy is a great opportunity for the development of modern social enterprises and can bring good business opportunities to enterprises.
Chongqing youth wine "jiang xiaobai" is a typical example of micro marketing. It creatively USES Internet thinking to transform the traditional liquor industry， flexibly plays the "youth brand"， with the help of social media such as microblog， WeChat and post bar， successfully infuses youth factors into various contact points of brand information. Jiang xiaobai's micro marketing shortens the distance between enterprises and consumers， expands its brand influence， drives sales， and finally makes jiang xiaobai stand out in the extremely competitive liquor industry. Taking jiang xiaobai as an example， this paper analyzes the marketing situation of jiang xiaobai and puts forward reasonable and effective measures to solve the problems existing in the marketing strategy.
