In recent years, the development of the real estate industry in China has achieved rapid development, and achieved a leap forward development, and became a strong support for the national economy. Real estate companies are also springing up, the competition day benefits. China's real estate enterprise wants to become bigger and stronger, truly realize sustainable development, become a hundred years old store type enterprise, in addition to a unique business model, but also a excellent corporate culture, only two pronged approach, forming both inside and outside, from the outside to the inside of the real estate industry characteristics of the enterprise culture, to support the company's rapid development. Corporate culture is a unique cultural image, which is composed of the values, beliefs, rituals, symbols, ways of doing things and so on. This article will take the Wanda chain management enterprise as the main body, the use of the method of access to the information, the problem of its cultural construction. Through the search of literature, comparative analysis of the method, a clear Wanda chain management companies in the cultural construction, and found that the cohesion is not strong, the cultural void and other issues, and put forward constructive suggestions.
