Nowadays, e-commerce is booming. In this context, the marketing models of major e-commerce companies are not limited to the simple traditional sales methods. The traditional marketing and sales methods can no longer adapt to the development of today's e-commerce industry. Major e-commerce companies should also re-position their marketing and sales methods according to their own e-commerce characteristics. Festival marketing, as a very popular emerging marketing method in recent years, has been used appropriately by major e-commerce companies on the basis of traditional marketing theories, and has brought very good sales performance for major e-commerce industries.
Each big electric business platform in order to maintain competitive advantage, not content to marketing, the marketing on top force major holiday, the holiday as a marketing opportunity for electricity industry, is no longer regarded as a new, is very popular in recent years, as we are familiar with the “double a” “ShuangShiEr and other major festivals, consumers buy is also conveniently, and the electricity is made. E-commerce companies use the existing holidays to carry out marketing, to a large extent, for businesses to create a new marketing opportunity, which also makes the e-commerce industry marketing more colorful.
Key words: festival marketing; E-commerce industry; Marketing strategy; The development strategy of
