With the development of Internet economy, especially in recent decades, the rapid development of China's Internet economy, enterprises are facing increasingly fierce market competition. Enhance the core competitiveness of enterprises to enhance and develop the key elements. Brand management as a key means to enhance the core competitiveness of enterprises, more and more enterprises attach importance to. In this paper, Qihoo 360 company as an example to analyze its current brand management, brand management, brand management from the status quo characteristics, brand management, brand management of the micro environment of the macro environment analysis of four aspects of Qihoo 360 brand management status and existing problems, and puts forward corresponding solutions.
