The emergence of new media brings great changes to the marketing environment. New media itself belongs to a new era under the background of innovative media form change, with the development of science and technology, information technology has a large connection between belongs to one of the important contents of modern enterprise marketing, new media marketing mainly through new media to operate the market marketing activities, the article is mainly aimed at the Internet new media marketing strategy for the analysis and research. Firstly, it analyzes what is new media and new media marketing, and then summarizes the main characteristics of new media marketing. Finally, it mainly discusses the application of new media marketing model, new media marketing Suggestions and strategies, and puts forward effective development strategies to ensure further development of enterprises in market competition.
Key words: New media; Marketing strategy; Research
