Since the Internet began to enter China in 1994, the Internet technology has been developing continuously for several years, and the electronic commerce industry has also come into being. There are some well-known electronic business platforms in the market at that time, such as net, Dangdang, Lei, Le Feng, No. 1 store, and handle network. With the development and optimization of the electricity supplier industry, the pattern of the whole market has also occurred. Tremendous changes have taken place, some of which have been acquired by mergers and acquisitions, and some have been eliminated and replaced by new e-commerce platforms. Under the fierce competition of various e-commerce platforms, the e-commerce industry has been favored and even relied on by consumers with its unique business model, convenient shopping experience and prominent cost-effective ratio, becoming the core channel of consumer shopping. According to AI MediaNet statistics, the scale of mobile e-commerce users in 2018 reached 510 million, an increase of 8.2%. In 2019, it is expected to grow to 550 million people. The e-commerce market tends to be saturated, showing a steady development trend. The e-commerce industry has evolved from a huge incremental market to a stock market. In order to seize more traffic and promote the re-purchase of old users, various e-commerce platforms have made themselves in traditional festivals and electricity companies. Holidays grab consumers'attention through eye-splitting marketing campaigns and advertising. At present, the marketing activities commonly used by various platforms include spike killing, buying gifts, limited time purchase, full reduction, coupons and other means. Holiday marketing means traffic advertising, content marketing, joint activities, etc., but most of the online shoppers are dominated by 80 or 90% of those who are good at trying new things. If the number of old ways is invariably fixed, it will be hard for users to have a weak day. Therefore, only by constantly exploring innovative marketing methods can we construct a healthy and benign eco-environment of e-commerce.