At present, with the continuous rise of China's economic level, people's consumption level has been leapfrogging development, the level of social demand has also changed, tourism as a way of leisure and entertainment has been widely loved by the public. At the same time, with the vigorous guidance and development of tourism industry, China's travel agencies will face the double-edged sword of development opportunities and challenges. In order to avoid China's travel agencies in the vicious price competition can not extricate themselves, delaying the process of tourism market development. Therefore, China's travel agencies must establish awareness of brand management and master scientific management methods. This paper takes Hanzhong Tourism PepsiCo as an example to study the importance and necessity of brand management, and puts forward the analysis and specific solutions to the current situation of brand management and management.
Key words: PepsiCo Travel Agency; Brand Management; Current Situation; Countermeasure