In the 21st century, there is a special group of consumer groups-college students, because the economy of college students is not independent, but consumption is free to advocate, is the typical characteristics of this group, ahead of consumption, debt consumption, luxury consumption has been more and more accepted by many college students. Based on the consumption characteristics of college students, this paper analyzes the problems existing in the consumption of college students and the causes of these problems, and puts forward some countermeasures. College students should establish a reasonable concept of consumption, families should pay attention to the cultivation of children's correct concept of consumption, schools should increase the construction of campus culture, stress consumption into the school education plan, in order to explore college students The countermeasures of healthy consumption provide the basis and basis.
The purpose of this survey is to analyze the consumption behavior of college students, especially poor students, to understand the current consumption situation, in order to explore the potential problems and put forward the corresponding effective remedies. Robert Qingqi, the proponent of the word "financial quotient", which encourages college students to develop good spending habits, once said: "Financial quotient has nothing to do with how much money you earn. It is the ability to keep how much money you can keep and how long you can make it work for you." On the face of it, consumption is a personal behavior, but in a deeper sense, consumer psychology, consumption intention, consumption consciousness and consumption hobby are a spiritual and cultural phenomenon. In this sense, the campus The negative impact of bad consumption can not be ignored. It not only aggravates the economic burden of students' parents, affects the feelings of parents and students; to some extent, distorts the campus interpersonal relationship and affects the normal teaching order; for students personally, the moral concept formed in this period may affect his consumption behavior all his life, and is closely related to the formation and perfection of his outlook on life, values and sound personality.
Key words: countermeasures of consumption View of College students' consumption and consumption