With the rapid development of China's economy, network marketing has become one of the main sales methods of small and medium-sized enterprises in China. Its advantage is that it has less investment in the early stage and has little difference with other marketing methods. At the same time, the promotion of SMEs'products has been realized and the development of SMEs has been promoted. However, there are still some problems in the development of small and medium-sized enterprises in China. For example, due to the adverse impact of social climate, people's trust has declined, resulting in suspicion, resulting in a variety of negative phenomena between SMEs in China, such as lack of trust among peers, malicious price competition, lack of trust and so on. In addition, the laws and regulations of small and medium-sized enterprises in China are imperfect, the technological safety of enterprises is not up to the standard, and the external environment of enterprise development is poor, which makes it difficult to sustain development. In order to solve the problems of network marketing, the government needs to constantly improve the relevant laws and regulations of small and medium-sized enterprises and form a perfect legal system; small and medium-sized enterprises should start from themselves and strengthen training. Train network marketing talents, improve logistics speed, establish safe marketing network among enterprises, supervise and restrict each other. At the same time, we should establish a network integrity system, strengthen supervision, and promote the positive development of network marketing. This paper combines theory with practice closely, analyses the difficulties and obstacles in the development of network marketing of small and medium-sized enterprises in China, and puts forward corresponding countermeasures. This has a certain practical significance for improving the network marketing ability of small and medium-sized enterprises in China.
Key words: small and medium-sized enterprises, network marketing, network marketing strategy
