When more and more industry sectors become the “Red Sea”, in order to gain a dominant position, companies in the “Red Sea” will start to look for partners within the industry to join forces, and on the other hand, they will look outside the industry. The surviving Blue Ocean is being exploited, or stepping into another “Red Sea” to try to share a piece of it. Regardless of the motives, diversification is an important way for current companies to gain a foothold in market competition. The impact of this strategy on the company will be directly reflected in the financial books. This paper first introduces the New Hope Group as a case. By analyzing the different strategic stages that the group has experienced since its establishment, and comparing the financial efficiency analysis indicators of the past ten years with the average of other listed companies in the agriculture and animal husbandry, the comprehensive evaluation of the new I hope that diversified operations will have an impact on financial performance, clarify that they fully exert synergies, and always strive to enhance the correctness of core competitiveness strategies. Finally, it also puts forward the key points of the success of the new hope diversification strategy, and has reference significance for the strategy formulation of other agricultural and livestock companies and private enterprises.
