Today's economy is a situation of global integration. Under the influence of the global economic winter in the past decade, China's Internet financial industry was also affected by the changes of the world economy after the global economic crisis in 2008. Especially at the same time, the environment of domestic financial enterprises has undergone tremendous changes. Most domestic enterprises not only need to compete in the fierce domestic market, but also need to face challenges from foreign enterprises. Therefore, China's Internet financial enterprises should establish a sound financial risk prevention and control mechanism in daily production and operation, timely discover the financial risks in the industry, and take appropriate and effective measures to ensure the normal operation of the enterprise. Healthy and orderly development of enterprises has become the main goal of enterprise financial managers. This paper first proposes the background and significance of the research on this subject, briefly reviews the literature related to financial risks, and then elaborates the research method and framework. Secondly, the definition and characteristics of financial risk are introduced. The third chapter is the focus of the whole paper. Jingdong digital technology co., ltd. is selected as a representative enterprise for analysis, and some financial data are used to analyze the financial ability of jingdong digital technology co., ltd. and then potential financial risks are discussed according to relevant data. The fourth chapter discusses the operation status of Internet financial enterprises and the financial characteristics of this type of enterprises, so as to understand the financial risks unique to the Internet financial industry. The fifth chapter puts forward the corresponding preventive measures. Finally, summarize the full text and draw a conclusion. This paper takes the financial risks of Internet financial enterprises as the starting point, especially studies the case of jingdong digital technology, and finally puts forward the preventive measures for similar enterprises with reference value. Internet financial enterprises have obvious industry characteristics, so they must analyze and put forward targeted measures from the unique perspective of the industry.
