Profitability refers to the ability of an enterprise to make profits during its operation, in which profit is the focus of close attention of interested parties. Profit is not only an important source for investors to obtain investment returns, creditors to collect principal and benefits, but also an important performance of managers'management performance. It is also a powerful guarantee for the continuous improvement of employees' salaries and benefits. In the view of the users of enterprise information, the profitability of enterprises is always the core of their concern. If enterprises can obtain enough profits, they can pay off debts, pay equity and interest, and invest. In addition, there are three kinds of indicators used to evaluate the profitability of enterprises: one is the ability of operating to obtain profits; the other is the contribution of enterprise assets to its earnings; and the third is the investment income of shareholders from enterprises. Thus, it is of great importance to analyze the profitability of enterprises. During the research period, this paper mainly involves the following seven indicators: first, gross sales interest rate; second, net sales interest rate; third, operating profit rate; fourth, total assets return rate; fifth, total operating return rate; sixth, price-earnings ratio; seventh, earnings per share. With the current slowdown of domestic GDP growth and overcapacity of most products in the chemical industry, under this background, the investment in fixed assets of the whole industry has continued to decrease year on year, and even entered a negative growth situation in 2016. At present, the industry's capacity is still shrinking and at the bottom of the production cycle. Since the production time of the chemical industry is usually more than two years, we do not expect a substantial increase in supply in the next two years or so. Based on the current situation of the chemical industry at this time, this paper makes an analysis of the profitability of listed companies taking Yuntianhua Group as an example.
Keywords: profitability; There are problems; The measures
