In the normal production and operation activities of enterprises, the capital management of enterprises occupies the main position, so the level of profitability is the direct manifestation of enterprise capital management. Based on this background, the author makes an analysis of the present situation of the fund management of Jingdong House of Kunming Metropolitan Skyscraper Shopping Center, further analyses the problems existing in the fund management of Jingdong House of Kunming Metropolitan Skyscraper Shopping Center, and puts forward corresponding countermeasures for the fund management of Jingdong House of Kunming Metropolitan Skyscraper Shopping Center, with the aim of establishing health for the Jingdong House of Kunming Metropolitan Skyscraper Shopping Center. The strategy of full currency fund management provides a powerful reference to further promote the healthy growth of Jingdong Home in Kunming Metropolitan Skyscraper Shopping Center.
Key words:enterprise operation; fund management; Kunming metropolitan skyscraper shopping center Jingdong House