In today's society, the times are developing and the economy is growing rapidly. The development of the real estate industry has also reached a higher level. In any industry, cost management is the key point that can not be ignored. Therefore, real estate enterprises should pay more attention to cost management. And an enterprise, only do a good job in cost management, can develop better, so that the profitability of the enterprise to enhance a new level.
The research of this paper is of great significance in the practical work. The cost management work is applied to the actual work. It is analyzed from two aspects of development cost and marketing cost by each link. The research on the development cost management of real estate can start from the following aspects: the management measures of the development cost and the key points of the control of the development cost. Marketing cost is analyzed from its practical necessity, measures and countermeasures. At the same time, taking Vanke Company as an example, this paper analyzes the development cost and marketing cost of Vanke Company, in order to maximize profits.
Key words: real estate enterprises; cost management; economic benefits
