The retail trade is our China most traditional one kind of industry, its development history is very long.After more than two thousand years of development, the traditional retail industry with the progress of our mankind is also in constant change and progress. Today, with the rapid development of Internet technology and technology, our traditional retail industry has begun to experience a great change. Since 2000, with the rapid development of the Internet, online shopping, a new way of life, has rapidly entered our life with its convenience and diversified choices. It is gradually replacing our traditional retail industry. In the face of this rapid development and growth, e-commerce has seriously impacted the traditional retail industry.
Facing the continuous downturn of the whole industry, the prospect of traditional retail industry is not optimistic, and transformation and change are imminent. Based on the above background, this paper starts from the introduction of the concept and composition of traditional retail and e-commerce, analyzes the advantages and disadvantages of traditional retail and e-commerce respectively, discusses the reasons for the sluggish development of traditional retail enterprises under the Internet environment, and puts forward some Suggestions for the innovation of traditional retail enterprises. The most important part of the innovation of traditional retail enterprises is online and offline co-marketing, which makes good use of their own advantages, which is also of great significance to promote national economic development.
Keywords: Internet; Traditional retail; Development; The transformation of
