Scientific and technological progress makes the society in a state of rapid development. "Internet big data" is a new term emerging in this rapid development. It not only improves our work efficiency, but also plays an important role in promoting social and economic development. In this era, all walks of life are constantly in close contact with all kinds of data, and are also using all kinds of data to provide convenience for our work. Among all industries, accounting industry is one of the industries that use the most data. The Internet big data environment has a very critical impact on the work of the accounting industry. These influences involve all aspects of the accounting work, from the most basic accounting information to the transformation of the accounting staff. In the era of Internet big data, traditional financial accounting is no longer able to fully cope with all the work after the change. Analyzing the situation faced by traditional financial accounting under the current situation can help traditional financial accounting transform well in the development and change of this technology, thus contributing to the long-term development of the accounting industry.
Keywords: Internet big data; Traditional financial accounting; Challenges; Accounting personnel; The accounting information
