China's real estate industry has been developing rapidly in the past decade, but at the same time, there are many problems. The phenomenon of real estate overheating in China has been very prominent. Investors have a lot of hoarding floor sales, some people can't afford houses, some people have a lot of houses at the same time. Especially after the introduction of the national macro-control policy, the domestic real estate business inventory gradually increased. At present, the state's supervision of real estate is in progress, but even under the state's macro-control, China's real estate market is still sluggish. How to ensure the sustainable development of real estate, strengthen the security of housing construction and crack down on excessive speculation is still an important issue of the real estate industry. In view of this situation, through the overview of the real estate industry, the specific performance of China's real estate overheating behavior, as well as the reasons for this performance analysis, so now China's real estate industry has a clear understanding.
Of real estate industry in our country in recent years, the regulation of strengthening year by year, the emergence of large real estate groups make the homogeneity of the real estate industry, the competition has also been gradually intensified, greatly reduces the profitability of the industry, in the modern economic society of traditional cost control methods have been unable to follow the time development trend, the modernization of new methods, and project cost control can not only reduce cost, also can improve the company's activities running efficiency and save cost, because the company is very important in today's market environment, among them, the real estate enterprises is very important in today's market economy status, and the cost control management are various, The position of the company is very important, because only by strengthening the cost control of the real estate enterprise, can the company increase its marketing revenue and maintain stability in the fierce social competition.