From the macro point of view, China's economy is in the stage of the "three-stage stacking" period, the structural adjustment period and the digestion period of the pre-stimulus policy，the pressure Economic downward continued to increase. Simultaneously, M1, M2 scissors continued to expand, A large number of enterprises hold the currency wait and see, the investment slowed sharply. From the micro point of view, Enterprise investment is an important part of enterprise strategy, related to the Business risk, Profitability, Direction of development, and future survival and development of enterprises. Currently, China's economic and social is rapid development, and the market environment is changing. However, the decision-making mechanism and mode of operation of some Chinese enterprises still have the characteristics of planned economy, such as lack of policy awareness, blind follow-up and risk recognition. These enterprises Made a lot of inefficient, short-sighted investment behavior, appeared phenomenon of corporate bankruptcy. It is very important and practical to strengthen the research on enterprise investment strategy. Based on the theory and practice of the enterprise investment strategy, this paper summarizes the models and processes of the enterprise investment strategy, and puts forward some feasible suggestions.
Key Words：Enterprise investment; Investment strategy; Enterprise strategy; Strategy Research
