The leading industry in the national economic system has always been the real estate industry, which is the foundation of the national economy. Nowadays, the market environment of China's real estate is in full flow, and the policy regulation cannot contain its development trend for several times, which has attracted the attention of the people all over the country and even the central leadership. Therefore, it has become a new problem faced by the real estate market to combine the current policy orientation and market conditions, explore new models suitable for enterprises, realize strategic transformation, and quickly form competitiveness in the torrent of rapid elimination of small housing enterprises according to their own resource advantages. Based on the relevant policies of the government in the past two years, this paper analyzes the current real estate market and studies the financial strategy of longhu real estate based on the fact that longhu real estate is a way to strengthen management and prevent financial risks.
Keywords: longhu real estate; Operation and management; Financial risks; Asset-light model