Electric toothbrush is a new kind of toothbrush which can produce high frequency vibration and clean teeth by the rapid rotation or vibration of motor core. It can instantly break down toothpaste into fine foam and clean the teeth deeply. At the same time, the tremor of brush hair can promote blood circulation in the mouth and massage the gingival tissue. In this era of rising living standards, electric toothbrushes are often used as oral care tools in pursuit of high quality living. However, the traditional toothbrush has been in the leading position of the market because of its low price and convenient purchase. The brand of electric toothbrush represented by Ole B has to study the strategy to open up the market. This article is in the marketing phase Based on the analysis of relevant theories, this paper analyzes the current market situation of electric toothbrushes, points out the problems existing in the marketing of Ole B at present, and puts forward the improvement countermeasures from the aspects of marketing mode and brand construction.
Key words: Electric Toothbrush,Oral-B,SWOT Analysis,Marketing Strategy
