In recent years, the competition in China's ice cream market has become increasingly fierce, and the homogenization competition of high-end ice cream brands has become increasingly fierce. In order to be able to adapt to long-term development in the new situation, it is necessary to realize the scientific marketing of high-end ice cream brands. Pree is a typical high-end ice cream brand with a certain reputation and influence in China. At present, the pree brand is constantly innovating products and concepts, and in order to achieve long-term development, it should also combine the actual situation of the pree brand to innovate the marketing strategy. The main purpose of this paper is to enhance the market influence of the pree brand.
For the analysis of the ice cream brand pree's marketing strategy, the first step is to introduce the overall situation of China's ice cream industry. Through the analysis of the overall situation, we can understand the current pree brand, and then introduce the basic situation of the pree brand. It is an in-depth introduction from the basic aspects of the brand, product categories, and competitive product analysis. Once again, it is necessary to analyze the problems existing in the current pree brand marketing process. Through the analysis of its problems, we can understand the current marketing status, and finally combine these issues. Focus on analyzing the future marketing strategy of pree.