Abstract
To develop investment banking business actively and to achieve connection between commercial banking and capital market operations is a strategic option which Chinese commercial banks choose in order to meet the challenges,and enhance their core competitiveness,and promote the structural adjustment of operating.Now for the commercial bank's investment banking business which is still at the exploratory stage,despite a good start,However,there are some problems that need to attract attention. This article introduces the theory and practice of businesses abroad,To learn from the experience it discusses in detail the necessity,the main problems, such as: Financial policies, conflict of interest, lack of professionals, inadequate technological capability, lack of brand and the corresponding strategy,for example: The establishment of the investment banking business, professional training team create their own brands, accurate positioning and customers choose the appropriate business, with professional investment banks and other intermediary service institutions, to do a good job in risk prevention work .
Keywords:commercial bank; investment bank; strategy study