Abstract
Life insurance market has changed a lot because of economic globalization and internationalization of insurance industry. Life insurance market has many problems such as the immature marketing concept, the lack of insurance commodity kinds, etc. All of them are just like obstacles for china’s life insurance enterprises to confront the huge challenges. So adjustment and improvement should be carried out to resolve all the troubles in order to realize the sustainable development of life insurance industry of our country.
Keywords:life insurance; life insurance marketing; marketing strategy