Abstract
China's small and medium-sized private enterprises in the financial crisis, suffered a huge blow, not only in the Chinese context, worldwide, the private enterprise financial strength constraint, compared to the strength of the state-owned enterprises, China's small and medium-sized private enterprise to fight risk ability is very low, so the the biggest impact, influence range is the biggest, can be said to be China's small and medium-sized private enterprises winter. On the other hand, although the financial crisis on China s most of the small and medium-sized private enterprises have resulted in different degrees of impact, or even make a lot of medium and small businesses had to go down, but through the years, wheezing, most of the private enterprises have gradually recover traces, in the process, the financial crisis of enterprises difficulties to be more attention to avoid recurrence, and have many opportunities to help small and medium enterprises to smoothly realize the development, needs the enterprise owners to hold.
Key words: financial crisis; small private enterprise; crisis management; development approach