The Probe Advertisement Language “Dives the
Attraction”
Abstract: Advertisements play a vital role in social market development，but the advertisement language is the core ingredient in the advertisement，therefore，in order to create more successful advertisements，the advertisement educational world，the language educational world and the rhetoric educational world， all make the research to the advertisement language．The time is going forward，the society is developing， but the creation of advertisement language have no fixed rules，it also needs changes from time to time，along with the city，therefore，this article first summarized predecessor's research results，enumerates their achievements and the effect displays in the advertisement language creation concrete utilization，specially the rhetoric educational world obtains：Reaches an agreement “the speech” using the rhetoric and so on the aspects，then above predecessor's research foundation，make further analysis to the multitudinous advertisement language，discover the advertisement language dives the attraction (i.e. latent attraction) from aspects and so on emotion， appeal，literature，culture，individuality mood，this also is the article core part．
Key word: advertisement language；dives the attraction；emotion appeal；literature；culture；individuality mood
