Unified Brand Diversity Research
Abstract
About enterprise is diversify or professional strategic choice, has been the focus of debate industry. In fact, whether professional or pluralistic, does not itself better points, the key is to enterprise itself has the financial resources, human resources, management skills and industry characteristics for exactly what kind of plan.
Enterprises to select the diversified premise condition, is the enterprise should first consider the question, and avoid blindly choose diversification and lead to the loss. First, does the enterprise to intervention areas for the comprehensive consideration, Secondly, the enterprise whether it has the field the required conditions. Finally, it is the enterprise is in a certain area occupies a seat in his position.
It is worth noting, the enterprises must choose some in some industry development core technology, and other industries even without core technology and will be in management, sales etc create core competitiveness of the enterprise, top in this industry. In short, the enterprise entering the field is professional, and the enterprise itself is diversified.
However, not so that it may enterprise bigger and stronger, must, laying a solid foundation, the enterprise can stable development. Choose diversity and the successful enterprises must establish in enterprise cultural integration basis, make management system and effectively cohesion. It is important to emphasize that innovation is the first enterprise vitality, here said the innovation is not only the technical innovation, and system and management innovation.
Diversification is a challenge for enterprises, and their conditions for in industries are well known. Enterprises must constantly learn, practice, and have attractive talents.
[Keywords] Brand; Diversification; Strategic; Management Mode
[Type of thesis] Applied Research