Abstract
For a long time, because of neglecting the environment protection and blindly developing, resources of our world are gradually decreasing, and the environment condition is deteriorating. With the development of society, economics and environment are more and more close, which makes many countries attach an importance to the environment. “Green Environmental Protection” spreads in many customers and this has already been the rule when people do some shopping and it also affected on manufacturers. With the wave of environment protecting, the environment protection and trade are tied up tightly.
Nowadays, globalization is the trend of development. Abiding by the international trade rules and anticipating economic activity are the only way of the development of our enterprise. So enterprises should grab “Green” subject in international trade activity. They should consider how to shift the great marketing opportunity supplied by environment protection to opportunity on marketing and take “Green Environmental Protection” as breaking point so as to increase the sales and to promote the export capacity of enterprise. This thesis probes the way for Jiangxi agricultural products from angle the green marketing.
[key Words] Green Wave; Jiangxi Agricultural Products; Green Marketing
