'Dazhangshan' organic tea of Wuyuan County is the cream of the crop of organic tea. After it overcomes a series of pesticide residues, such as technical barriers to trade, Europe and the United States successfully export market, and occupied a certain market share. In organic tea industry, Dazhangshan organic tea is world-renowned brand in Wuyuan and even in China.
First and foremost thesis topics of the necessity, that is why since the last century 1980s, when the world tea export is at low ebb, Dazhangshan is able to export a large quantity of organic tea. The second part broadly introduces the definition of organic tea, what is organic tea and the study of organic tea all over the world. The third part makes an overview of the organic tea market, including the world's organic tea import and export markets, the development of organic tea, and Wuyuan organic tea’s status quo. The fourth part makes a detailed analysis of the major obstacles to the export of organic tea, especially the various success factors and inadequate, for example, the excellent ecological environment, a good quality assurance system, technical services, overcome technical barriers to trade, and so on. Finally, it makes investigation and analysis in order to further expand the great Dazhangshan organic tea exports, which come up with strategies including the use of fairs, government policies, international certification, for the domestic industry with the future development of a model of successful experience.
[Key Words] Dazhangshan Organic Tea；Exports ；Technical Barriers to Trade
