Nowadays, with the rapid development of global information, the development speed of E-Business is extremely swift. Students in the campus are usually the rapid receivers of new things. Still, they are not only receivers of the E-Business but also promoters of E-Business in the future. Electronic commerce in campus can impel the development of overall electronic commerce and it also can provide the precious experience for the electronic commerce. Therefore, the development of electronic commerce in campus appears highly essential and inevitable.
The article mainly seeks for the currently reasonable development pattern based on the analyses of environment, advantages and problems with electronic commerce in campus. First, the thesis introduces implication and characteristic of electronic commerce in campus and analyzes the present situation, the prospect, the environment, and the function of electronic commerce in campus. Then the thesis analysis the problems in the development of electronic commerce in campus and puts forward the countermeasures accordingly. Finally the paper brings about the suitable development patterns of electronic commerce in campus in China.
【Key Words】Electronic Commerce in Campus; Present situation; Problems; Countermeasures; Pattern