Culture as plays a vital role in international marketing, it influences every section of international marketing. In influences every section of international marketing. In particular, the cultural conflicts have great impact on international marketing. Many enterprises which can’t deal with cultural conflicts properly always bring themselves great negative effect, some even result in cross-national marketing failure. Aim at this ,the article will discuss about the causes of the cultural conflicts covering language、education level、custom and religion. In addition, the article also brings forward some methods of dealing with cultural conflicts on the position of corporation. The main stratagems are: using the indigenous international marking stratagem、localization strategy
