Abstract
With the development of informationization in the era of information economy, the scale of information economy become larger, and the information industry rise sharply in the whole world as a foundation. E-information, as a new industry, take a more important possession increasingly. SONY, which brand has occupied the market in China gradually and set up its good brand figure by using perfect and reasonable marketing tactics such as products strategy ,price strategy ,sales promotion strategy and sales distribution strategy to catch the real situation of Chinese market and to scheme a synthetic strategy. According to the analysis of the succession how SONY make such good marketing and sales in Chinese mainland under the background of the present situation of our E-information industry, we can shade a light on how to develop it.
【Key words】Promotion；Price；Marketing Mix
