This article is based on the “4P” theory in the marketing. Then I launch the elaboration from these four aspects—product,price,promotion,place. The first part has first made the analysis to KFC in the global market homogenization product strategy, then elaborated from the brand localization and the menu localization. Second, third and the fourth part was similarly conducted the research from the homogenization and the localization two aspects to the fixed price strategy and the promotion strategy as well as the channel strategy.The last part is the introduction of the good experience of success for KFC in China as chain restaurant. Set up a good sample for domestic restaurant , and introduction that how to take advantage of KFC’s experience.
【Key words】Transnational Marketing localization strategy China’s catering industry KFC
