The brand influence is the most important intangible asset of the enterprise; the influence of a product brand will have enormous influence to consumer's purchasing behavior, even change the consumer's purchasing enthusiasm. Compared with the vehicle of the joint capital, the influence of independent brand will be obviously weak. What’s more, the quality will not be approved by customers. Therefore, the independent brand could not but move the consumer by the natural price and depend on the low price and high disposition to expand the sales volume, which makes enormous reduction to the enterprise's profit. The direct result is that passenger vehicle of our independent brand cannot obtain the market, causing its low profit level, thus affects the expansion of the output. Therefore, the current development bottleneck of the independent brand is the weakness of brand influence; the next goal not only will want the solid accumulation, but the solid enhancement of the current situation.
