After 'Chinese Fast food industry Development Summary' promulgated in September 1997, the Chinese fast food industry has developed rapidly, till 2006 the fast food industry was already a big cakes about 150 billion Yuan. The main body of Chinese fast food industry market management was still the Chinese type fast-food, namely 78.9% is the Chinese type fast-food noshery, the other 21.1% is the western-style fast-food noshery. But, this kind of huge numeral actually is by the many kinds of different industry condition forms existence. Moreover the Chinese type fast-food brand centralization degree occupies an extremely low-level, now enters the Chinese type fast-food China's Top 10 enterprises, only can be the regional brand. On the basis of the relevant data indicated, the western-style fast food the turnover comparatively Chinese type fast food outdoes nearly 160 times.
How to reduce Chinese and Western fast-food disparity and to develop our country local brand, This is the purpose of writing this article .The author attempts from our country fast food industry and Kentucky's management pattern comparative analysis angle, seeks the two has the disparity reason, discusses the countermeasure about the Chinese fast food industry development.